How Much do Web Designers Charge for a Website?

Lots of small business owners think making a website costs too much. However, having a website can bring in more money and make your brand more visible.

This guide will help you understand how to price your web design services. It shows how much money web designers usually earn and what things affect how much you can charge for making websites.

Web Design Cost Areas

Web designer pay typically starts at $60 per hour. If you are seeking a web designer for a business website, it could cost you between $5,000 and $10,000, with the average price to set up, design, build, and create original content for a basic website starting at $6,760.

Web Hosting and a Domain Name

A hosting service stores your website files on a server so people can see your site online, while a domain name is like your website’s address. Different web hosting companies offer various types of hosting, from basic shared hosting to advanced cloud hosting, with prices ranging from $3-15 per month for shared hosting and $10-200 per month for cloud hosting.

Hostinger provides affordable options, starting at $3.99 monthly for Business web hosting, including free domain and SSL certificates, and $9.99 monthly for cloud hosting with increased storage and resources.

Current Market Rate

When setting your prices, it’s important to consider not just the cost of tools and materials but also factors like the time spent on the project and the quality of your work. Look at what others charge for similar projects in the market to understand what to aim for.

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Websites like Upwork, Fiverr, and Freelance Solidarity can provide helpful insights into prevailing rates in your industry. While staying in line with market rates is good, remember that prices vary widely.

  • The kinds of services that you provide
  • Your geographic location
  • The type of business and size of your clientele
  • The technology and tools you’re using
  • Your degree of Level Of Experience

Website Development

You can hire a professional or do it yourself when creating a website. Hiring a web developer offers custom solutions but can be costly and time-consuming. Conversely, the DIY approach is more budget-friendly and faster for beginners.

Content management systems (CMS) like WordPress provide extensive customisation options with free and paid themes and plugins. Hostinger’s hosting plans simplify DIY website creation with free one-click WordPress installation, starting at $3.99 monthly for the WordPress Business plan. 

Alternatively, website builders offer intuitive drag-and-drop editors suitable for small business owners. Hostinger’s hosting plans include a free website creator tool with AI features and scalable resources.

With either option, you only need to cover hosting and domain costs to start. For guidance, explore our detailed comparison between CMS and website builders.

Web Design

Investing in your website’s design is crucial for making a positive impression on visitors. You can choose between a DIY approach using premade templates or hiring a web designer.

With website builders, you get pre-built templates that can be customised to match your brand’s look. Hostinger Website Builder offers 150 templates that are easy to customise with a drag-and-drop editor. 

Alternatively, you can use integrated artificial intelligence (AI) to create a personalised design quickly. For WordPress sites, thousands of free themes are available, and you can also opt for premium themes priced at $20-200 for more options.

Using a paid page builder gives you greater flexibility in design. See our small business website examples for inspiration and explore our list of best web design practices to create a visually appealing eCommerce site.

Hiring A Professional

A skilled website designer can make a design that is unique to you, with your elements and features. This method works great for companies with specific needs requiring more work to meet with pre-made models.

Professional web designers usually charge between $30 and $80 an hour, depending on their experience, where they live, and how customised the job needs.

The average cost of designing a website for a small business is between $5,000 and $10,000 per job. Check out our guide on comparing the costs of hiring pros and using website builders to learn more.

Functionality And Features

A well-designed small business website should look good and offer functionality to enhance user experience and achieve business goals.

Hostinger’s website maker provides essential features for free, including eCommerce capabilities supporting over 20 payment methods, shipping solutions, and inventory management. Google Analytics integration and ad monetisation options further improve site performance. 

For WordPress users, plugins like WooCommerce can add eCommerce functionality, with free and premium extensions available. However, customisation may require hiring a professional, with costs ranging from $500-5,000 per feature.

It’s often more cost-effective to use premium plugins and customise them rather than coding from scratch. By investing in these features, businesses can create user-friendly online stores that drive sales and engagement.

Maintenance And Security

Keeping your website secure and updated is crucial for protecting your small business and maintaining customer trust.

With a DIY approach using website builders, updates and security are usually taken care of, but you’ll have to pay the builder’s subscription fee along with hosting and domain registration costs, which vary from $2-80 per month for hosting and $10-129 per year for domain renewals.

For WordPress sites, security plugins costing $49-499 per year can enhance safety. 

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However, with a CMS like WordPress, you’re responsible for updates and security measures, including SSL certificates and backups.

Many web hosts, like Hostinger, offer tools to help with these tasks. Alternatively, hiring a professional web developer for maintenance can cost $18-20 per hour. Maintenance costs vary based on the agreement and tasks required. Check out our guide for a detailed breakdown of website maintenance costs.

Marketing Services

After launching your website, it’s crucial to start marketing campaigns to attract visitors, promote your business, convert customers, and generate income.

Two main marketing approaches exist: organic and paid. Organic methods involve leveraging social media and blogging, while paid tactics rely on advertisements. Assess the benefits and costs of each to align with your business goals and budget.

For a DIY approach, Hostinger’s marketing integrations offer cost-effective tools to engage audiences across multiple channels. Incorporate social media icons and Instagram feeds on your site for social media marketing.

Utilize built-in blogging and AI tools for consistent content production and search engine optimization (SEO). WordPress users can enhance SEO capabilities with plugins like Yoast SEO and facilitate social media sharing with plugins like Social Media Buttons by MashShare.

WordPress’s versatility makes it ideal for blogging and supports various marketing methods through plugins, including affiliate and email marketing.

Small Business Website Cost-Saving Tips

To save money while maintaining a strong online presence for your small business, consider breaking down your website project into phases, starting with a basic version and gradually adding features as your business grows.

This approach allows you to spread costs over time and adapt to evolving needs. Additionally, focus on essential website features to prioritise spending and maximise impact without overspending on unnecessary elements.

  • Responsive web design: With responsive web design, your site will look great on all screen sizes.
  • Basic SEO: makes your site more search engine friendly
  • Security measures: An SSL certificate, a malware scanner, and DDoS protection are all security steps that can help keep user data and your website safe.
  • Website optimisation: speeds up loading times to improve user experience and boost SEO results.
  • The backup feature lets you get your website back up and running if you lose info or get hacked.


Why do web designers charge so much?

Making a website requires much work and skills, such as coding, visual design, and user experience (UX) design. People who have been designers for a long time and have learned many skills charge more for their jobs.

Do you pay a monthly fee for a website?

You’ll have to pay for the domain name and service every month or once a year. What kind of website you have will determine how much you pay each month. Some websites charge extra for backups, ecommerce tools, website support services, premium plugins or connections, etc.

Do websites always cost money?

How much your site costs relies on who builds it, what kind of site it is, which hosting service you pick, and what templates and add-ons you add. Many website builders, like Wix, Appy Pie Website, Weebly, and HubSpot CMS, let you make a website for free.

How does a website pay you?

Sponsored Content: Work with companies and get paid. Sell websites by “flipping” them. People who pay to view your content pay for a membership website. Coupons with Affiliate Links give you coupons and deals from stores that they work with.

Is it easy to make money from a website?

Making money from a website is relatively easy. Even sites that don’t have a lot of traffic can make a few bucks here and there. Whether you’re operating an online business or simply have a personal blog, consider the following to supplement your income. It all starts with generating traffic.


Costs for websites are going down as more web development options come out. For small businesses, having a website can reach more people and be seen online.

The price of a small business website depends on things like hosting, domain name registration, and the site’s style.

You can have a professional and useful business website without spending much money if you carefully plan your budget for website costs and follow our tips for saving money.

Softaid Technology 1

At Softaid, our mission is to empower businesses and individuals with innovative, user-friendly, and visually captivating website design solutions. We strive to understand our client’s unique requirements and provide them with the digital tools necessary to enhance their online presence, drive growth, and achieve their goals. We are dedicated to delivering exceptional customer experiences and building long-term partnerships based on trust, reliability, and excellence.

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